550 Series Deco Black
About
The 550 Series Deco Black project introduced a brand new product to the Legend lineup. The print materials included a sell sheet, a sample box, a display stand, and a social media campaign.
This new product release focused on the end user, which is something Legend Valve has not done in the past.
Overall, this campaign took about 3 months to complete, with plenty of materials to assist the sales team. This was my first major product release with the company.
Project Timeline
1.
Kick-off meeting
We kicked off this project with a meeting with the marketing team to decide what direction we want to take. This included branding, positioning, and what audience to target.
2.
Decide Branding
Once we figured out who to target, our next step was to decide how we wanted to brand this product. We went back and forth on font choices, colors, key features, etc.
3.
Create Sell Sheet
After the branding was finalized, I created the sell sheet, which displays all the relevant information for the product. This is a one page, double sided document meant to assist the sales team in selling the product.
4.
Create Sample Box
The sample box was created as an added bit of flair to a relatively fancy product. This was created to help the sales team draw customers in.
5.
Design Sample Stand
This sample stand is meant to sit on wholesaler counter tops. It is meant to be handled and used as a quick information and attention grab for the customer. A video was produced to garner interest from wholesalers.